I weirdly get asked this a lot and yes I know some people hate the whole idea of having one.
But if you care about making a connection with your customer, then yes, you need an About page.
First off it builds trust – faceless websites with no About page (and sometimes no location or phone number, only a contact form) – they are not giving off trust vibes. Some of them are actual scam websites.
Your About page is a place to create connection, where you can share a bit of your story and relate to the potential customer. You can share why you started the business, why you’re passionate about what you do, what your mission is – it’s a nice place to display a bit of personality – that personal touch can turn someone from browsing random competing websites to take the step of actually contacting you.
Which is related to the next reason – the marketplace is crowded (yay capitalism 🙄) and most businesses look the same and offer the same on their websites (although if you’ve got one of my designs you’ll look professional at least and not some shabby DIY outfit). Point is, your touch of personal, your story, your face, it’s unique, it sets you apart from the rest of the crowd.
And that unique page you have on your website – guess what? Google LOVES unique content!! So you’re also doing your bit to boost your business up the search rankings. And people searching for your name might get taken straight to your About page, that is an instant connection – you telling your unique story in your own words is a great first impression!
What’s that old saying again?
People buy from people.
Your About page is YOU. Don’t miss it out.
(mine is currently under construction – shhh)