cut through the website jargon
Sans Bullshit: The Razorbill Blog
Common questions answered honestly (and without the waffle), with some expert tips thrown in to help you with your own website – we want the internet to be a better place for all, and we do not gatekeep knowledge in this house.
Does a website really need an about page?
I weirdly get asked this a lot and yes I know some people hate the whole idea of having one. But if you care about making a connection with your customer, then yes, you need an About page. First off it builds trust – faceless websites with no About page (and sometimes...
Is your website appearing on Google?
If you've got a well designed website but you're not seeing it when you search for it, first of all check these two things. 1. Put your homepage into an SEO checker, like this one (you get a few free checks each day). You'll see any major issues in there. I tend to...
Tips to protect yourself against a global IT outage
While the whole CrowdStrike thing was pretty funny in many ways, it really flags up how woefully unprepared we are for any kind of global IT outage. An outage can disrupt your life and business in an instant. There’s not much you can do when your flight gets cancelled...
Don’t miss the most basic SEO task
Meta descriptions say a lot about your company. That's kinda the point of them, and it's worth getting them right. A meta description, or snippet, is the text that appears under the website page title when a company is searched for in a browser. On searching for well...
Top ten common website mistakes
A quick checklist of the most annoying website features known to man (well, to Razorbill). If you’d like to get your website checked over to see if it needs some user experience guidance, give us a shout. What to avoid on your website: 1. Autoplaying music Whoever...
Put this in your hero section
QUICK HERO SECTION CHECK. Click onto your homepage. Does it tell the user what you actually do as a business straight away or does the user have to scroll for that information? Because if I have to scroll, I’m already pissed off. If your site is unclear or...
Stop doing this with your social media icons
WHERE ARE YOUR SOCIAL MEDIA ICONS ON YOUR WEBSITE? Are they in the top menu or header? Then fuck them off out of there immediately. Seriously.Preferably down to the footer or onto a contact page. WHY?Because you want to keep the user on your website to carry out an...
An honest word on website maintenance
Website updates - it's your decision TL;DR ► Updates are best carried out on a staging site, checking each one carefully, some time after the update has been released and in conjunction with other updates. ► Auto-updates are an option but carry risk of site breaking....
Why hiring a web designer saves you money
Why hire a web designer rather than attempt it yourself? TL;DR ► Because you won’t end up with a professional looking website if you do it yourself. ► Because you’ll pile way more time into it than you think DIY-ing (your time is valuable and better spent doing stuff...