cut through the website jargon

Sans Bullshit: The Razorbill Blog

Common questions answered honestly (and without the waffle), with some expert tips thrown in to help you with your own website – we want the internet to be a better place for all, and we do not gatekeep knowledge in this house.

Put this in your hero section

21st Apr 2024 | Quick Tips

QUICK HERO SECTION CHECK.

Click onto your homepage.

Does it tell the user what you actually do as a business straight away or does the user have to scroll for that information?

Because if I have to scroll, I’m already pissed off.

If your site is unclear or disorganised I have already made an unconscious decision of whether I want to use your services or not.

It should be CRYSTAL CLEAR what your business does, where you are based, and how you can help the potential client in the first couple of seconds of looking at your site.

If it’s not, you need a web designer to sort your shit out.